Gyms and fitness equipment in Oberhausen grow

Gyms in Oberhausen on course for growth

Because of the constant price war fears of the gyms Sports Association that more and more quality deficits arise.
Oberhausen. Especially in the winter months, the number of applications fast in many places upwards. At the same time, however, the competition between the gyms is more intense. The Oberhausen Stadtsportbund fears that this could now be creating more and more quality defects.

During the cold winter rain outside incessantly down, goes into the Oberhausen gyms numerous active fight against excess pounds and toughen their muscles. The fitness industry is continuing to grow, and just at the beginning of the registration numbers fast in many places upwards. "On New Year's Eve, many people have taken good intentions and want to do more sports," has Kuczmik Magdalena, owner of 2012 Studios
opened Clever Fit in Sterkrade observed. In recent weeks, they recorded a significant positive sign, calculated over the past seven months, there was an increase in membership of twelve percent.


Intense competition
Andreas also Maslanka, owner of Athletics Sports Oberhausen, can look back on a good year. 200 new members, he was able to greet 2012 - even though he claims to be well on it from another studio benefited. "The industry is very good overall, but there is also strong competition," says Maslanka. He only knows of two large gyms that are open later this year or in Oberhausen the gates. "These are vendors who quickly need 5000 members for the business to break even." So be aggressive price wars programmed.

Success right niche
Given the tough competitive pressures increasingly studios rely on niche strategies and try so very consciously distinguish themselves from their competitors. There are already in Oberhausen means specifically for women fitness enthusiasts. And the Fitness Studio 2000 for example, defines itself primarily as a weight-loss center and back. The members there are on average 47 years old and often have the doctor get a "hint, hint" to be physically more.

Back patients, obese and diabetic patients did so from a more significant part of the customers, it said. In the past two years while the studio had an increase of about 150 members. Four additional coaches were hired in the last five years.

Increasing quality deficiencies fears
Where, however, the price is still the hardest selling point, fears Werner Schmidt, president of the Oberhausen City Sports Association, increasing quality deficits. "You need a coach who possess expertise and guide the athletes properly on the devices. Who saves as it does in the wrong place. "Wrong training athletes may suffer in the long run even physical injuries, warns Schmidt.

Basically, the sports expert but pleased about the continuing enthusiasm for sport and exercise - both in sports clubs and in the gym. "There have always been individuals who prefer to work alone trained in the studio," says Schmidt. "But just Older appreciated the opportunity to swim in the club together, biking or hiking."

That the number of members in the Oberhausen clubs are down overall - they fell last of 44 346 (2010) to 43 538 (2011) - have other causes. "Figures show that low birth rates reflect. Moreover, it is also not uncommon for young people move away for a job from Oberhausen. "